The more things change the more they stay the same. That is the phrase that best describes SEO(Search Engine Optimization). The rules have been the same for quite some time now.
But yet, many SEO professionals come up with different ways to game the system. And that’s why Google has so many algorithm changes(slaps) to keep us in line. The premise of ranking online is to create a clean website that is well put together and engaging enough that your visitors love it.
You can try to make difficult if you’d like—but it is really simple that simple.
The relationship I have had with Google over the past few years—is similar to the relationship I had with my dad.
Let’ s just say, I got spanked a lot.
It was not because I was a bad child; I was just too smart for my own good. Even though I knew the rules, I always tried to toe the line. Needless to say…It did not work for me then and it does not work for me now.
So to help you avoid getting spanked by Google and losing your income overnight—I am going to share with you 5 Google etiquettes for avoiding a Google slap.
The first etiquette you must have is good customer service. This translates into site speed. If your site takes too long to load, then you guests will not have good experience, which means they are more likely to leave your site early. This results in a high bounce rate.
And if you have a high bounce rate, Google will not give your website favor in the Serps due to the high rate of your guest leaving early.
So what you do?
The answer is either learn how to speed up your site yourself—or pay someone experienced in site speed optimization. Ideally, you will want you site to load in 2 seconds or less.
Once you have a good enough site speed, you then can focus on doing research on your top competitors. That means finding out why they are ranking at the top. That includes finding out the exact links coming to their site.
What you want to do then is mimic their linking patterns. And then do just a little bit more. You don’t want to sweeten the pot too much—If you do, you’ll end up sticking out like a sore thumb. That’s called over optimization.
When that happens, it may become obvious to Google that you are finding ways to manipulate your site for ranking purposes. I know that what every SEO does that…but you have to make it at least look natural.
Now we enter the etiquette that should be even more obvious—and that’s good content. When you write content for your website or blog, it has to be content that is talking to a real person. Content that solves a real problem. Content that is readable.
They say that “content is king” and for good reason. Without good content, even with great site speed, you may still experience high bounce rates. Because people will leave your site early if you are unable to engage them.
Without good content, your readers will not want to share your website—which is an important aspect in boosting your rankings.
So why would somebody write garbage content to begin with?
I can give you two reasons; inexperienced SEO’s often stuffed the content with keywords in order to rank for that keyword. That is called keyword stuffing. This will also get you site slapped if you’re caught.
The other reason SEO’s write garbage content is for irrelevant sites that they uses only for linking purposes. These sites are called PBN’s. They work well for ranking purposes as long as Google does not recognize them.
But when “Big G” identifies a PBN, it will be de-indexed. And that will result in the death on all the rankings you had using that particular dummy sites.
Still many SEO experts live and die with PBN sites. They do work, but you must use them carefully to avoid getting slapped. It is definitely a cat and mouse game. But if you decide you want to take your chances, you can check out my guide on building your own PBN network.
The Big G also judges your website’s rankings by the strength of the site that is linking to yours. So it’s important that find a way to make your presence with the Big Dawg influencers.
Getting a link on Huffington post for instance will make you look like a rockstar. It’s like being the popular kid in school that knows everyone. That automatically makes you popular as well.
The best way to go about doing this is through outreach and guest posting. You will have to put some time to the side to contact authors that have posted on these publications in order to negotiate a placement.
You can also bypass the legwork, by finding someone on let’s say Linkedin—that has already built that kind of relationships with some heavy weight bloggers and authors. Then it’s just a matter of paying their price to get you in.
Oh yeah, I forgot…I can also help you with that! 😉
Okay so you’re now a superstar on Google…but what about Facebook, Twitter, Instagram? Who’s talking about you? Have you made the news?
That’s called social proof my friend. And you need it too. In fact, Google now looks for it when deciding where to rank your website.
Remember what I mentioned before about having great content, well that is the easiest way to gain social proof. When people love your stuff, they will share it all across the internet for free.
If you don’t have that, then you’ll have to pay for it. Fortunately there great vendors that specialize in getting your content spread across the net. You can use software like Syndwire, but once again, you should use them with caution.
With Google, anything in excess will trigger a red flag—then all your hard work will be for nill. So either you can follow the rules of SEO to a T, or become really good at toeing the line and hope you don’t get spanked.
Hello my name is Marc Marseille and welcome to my website. I have been marketing online since 2008. My experiences online includes running my own SEO agency, affiliate marketing and getting certified as a Google Adwords partner. In this blog I will be sharing with you all that I have learned online since 2008 and hopefully assist you in your path to success.