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Email marketing is still alive and kicking. There is no arguing that. No matter how much technology grows, the email manages to stand strong. The smart phone can take a lot of credit for that. Thanks to the smart phone an email notification can reach you anywhere. And when it is supported by a strong email subject line, it can stop you in your tracks; You just HAVE to open it.
The email gives you a chance to make sales that would’ve never occurred. If you are consistent, you can even makes sales weeks, months or even years after your initial contact.
How do I know? Because this happened to me in my local business. I received an email from a restaurant owner in 2012 right before the New Year that read something like this…
“Hey Marc, after years of reading your email messages, I am ready to move forward. Are you available to meet sometime this week?”
Of course I answered back with a resounding YES! We decided to meet sometime during the first week of the New Year. When the time arrived, I sent another email instructing the business owner that I would be doing an initial assessment of their business. And below is the reply I got back.
She had already made up her mind because that last email subject line she received got her attention. The email fulfill all the questions she had, so there was not a need for any more explanations. She had her fill of me making my case during my yearlong weekly newsletters.
The great part is, I only paid $97 for 52 messages written by a professional copywriter. I got this deal at such an incredible price only because it was a WSO(from the Warrior Forum). Which means 1000’s of local marketers were using the same emails.
This probably would not have worked so great in affiliate marketing. That’s because eventually the same prospects would’ve end up receiving identical emails from other marketers. And that is why copywriters charge by the $1,000’s.
So how can you afford to take advantage of email marketing if you can’t afford a top notch copywriter?
There is only one way. You have to write it yourself. First, you have to learn how to write copywriting email subject lines that work. Then you have to satisfy the email subject line with value content that delivers.
Because if your subject lines does not deliver in the body of the email, you will lose the prospect.
Since you may not have much time to build this skill, you might need to move quickly. I recommend attaining as many book as you can in copywriting. Then read at least 30 minutes a day to build your email writing skill. Investing in a course, following a Facebook or reading blogs such as “Cult Of Copy” won’t hurt either.
In the meantime…Follow these 3 simple steps I am about teach you to accelerate your learning curve. When you follow these steps, you will enhance your chances of writing eye catching subject lines that convert.
You don’t have to re-invent the wheel. Until you have developed your own style, swipe from the best. Pay close attention to the emails in your inbox that got your attention. Chances are you will find that you are opening emails from the same marketers on multiple occasions.
When you notice this, you can start to filter out the best subjects lines into a folder. If certain marketers really stand out in your inbox, filter all their emails and assigned that marketer their own folder.
The last step is to simply go over each email subject line and content individually. What you’ll be doing is trying to get a feel for what hooks they are using. Also what kind of persuasion techniques they are using.
Once you get a feel for the emails formulas, you can translate them to your style. Rewrite these same emails to fit your industry and your personality. Do not copy them entirely; just the style. If you do this correctly, you should start to see an increase in your open and click thru rates.
This exercise can also help you in learning how to write better copy…
Keep in mind that this should not be used as a full time strategy. If you are really interested in copywriting, you should continue to hone your skills. If writing is not really your thang, then you should be focused in using these strategies to build your income to hire a professional copywriter. Because when you nail the perfect email subject line that works well, you can get your foot in the door to success.
Hello my name is Marc Marseille and welcome to my website. I have been marketing online since 2008. My experiences online includes running my own SEO agency, affiliate marketing and getting certified as a Google Adwords partner. In this blog I will be sharing with you all that I have learned online since 2008 and hopefully assist you in your path to success.
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